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Localize

Read the market, set your position, connect locally.

Entering a new market is rarely hard because of execution. It is hard because of direction: which country first, which audience, how to tell the brand story and who to work with. From Paris, we turn those questions into a concrete plan and connect you with local agencies, teams and partners.

Services

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  • Market-entry strategyBased on your category, budget and timing, we define the countries and cities to enter, the audience and the pace, in a plan you can act on.
  • Market insightsConsumer habits, competitors, channels and media in your target market, mapped to inform positioning and pricing.
  • Brand localizationNames, taglines, copy and visuals adapted so European audiences understand and remember them, while your brand keeps its own character.
  • Partner and channel matchmakingIntroductions to retail, distribution, venues, media and suppliers, to build your first partnerships on the ground.
  • French marketing industry accessWe help companies understand how content is produced in the French marketing industry and what it needs, and connect them with local agencies, creative teams and potential partners to run product tests and flagship cases.
  • AI for creative workWe explore how AI tools can serve creative planning, visual production and marketing, and put them to work on real projects.
  • Business delegationsItineraries, meetings, interpreting and photo coverage for company teams visiting Europe.

Selected cases

All work →
Imagery

CapCut × Obvious brand film

CapCut · Obvious · Tech · Art · Château de Chambord

A brand film for CapCut and the Paris AI art collective Obvious, shot at Château de Chambord.

  • Brand film
  • Script
View project →
Launch · Imagery

Chinese government delegations to France

Chinese government delegations · Government & institutions · France

Ongoing support for Chinese government delegations on official visits to France, from arrival to events and photo coverage, covering protocol, cross-cultural liaison and on-site coordination.

  • Official protocol
  • Event delivery
  • Photo & video
View project →

How we work

  1. GoalsCategory, budget, timing and expected results
  2. ResearchCompetitors, channels, audiences and media
  3. StrategyEntry route, positioning and milestones
  4. PartnersAgencies, channels, venues and suppliers
  5. PilotA product test or a first event
  6. ReviewAdjust the next step to the results

FAQ

Is localization just translation?

No. Translation is one part of it. Positioning, tone and local partnerships matter more.

Can we start with market research only?

Yes. Every service can be booked on its own.

Which partners can you introduce?

Retail and distribution, venues, media, marketing agencies, creative teams and suppliers, depending on the project.